EUFAWREADY launches a new social media campaign

The EUFAWREADY project has launched #EUFAWREADYSynergies, a new social media campaign introducing the Horizon Europe partner projects it collaborates with. Over the coming weeks, each project will get its own spotlight on our LinkedIn and Bluesky pages.

The campaign follows the launch of our Partner Projects webpage, which we announced earlier with a brief overview of all five projects. Now, we want to go a step further and show what each project does and where its work meets ours.

Why can no project do it alone?

EUFAWREADY is building Europe's readiness against the Fall Armyworm (Spodoptera frugiperda), a highly destructive moth whose caterpillars feed on maize and many other crops. Much of what this takes, from early detection and monitoring to sustainable control, is shared across the plant health community. Working with fellow Horizon Europe projects lets us exchange knowledge with teams tackling plant health from different angles.

What to expect from the campaign?

Each post will focus on one partner project, introducing its approach and the common ground it shares with EUFAWREADY. Together, FORSAID, PurPest, CitrusBusters, GrapeBreed4IPM and NextGenBioPest span forests, imported plant material, citrus groves, vineyards, and fruit and vegetable crops. The first spotlight is coming soon, and the full series will be easily found on LinkedIn and Bluesky under #EUFAWREADYSynergies.

Towards a more pest-resilient Europe

All five projects pull towards the same goal as EUFAWREADY: a more pest-resilient Europe. This ambition sits at the heart of the EU Plant Health Regulation (EU) 2016/2031, under which the Fall Armyworm is listed as a priority pest, and of the European Green Deal's push to reduce reliance on chemical pesticides.

We thank our partner projects for their collaboration and their openness to sharing knowledge. Stay tuned for the first spotlight, and follow us on LinkedIn and Bluesky so you don't miss the series.

Interested in collaborating on future plant health initiatives? Get in touch via our contact page.